Ujitsu

Overview

UJITSU, a prominent force in the Jiu-Jitsu community, approached Palm Bureau to develop a unique set of icons. The main goal? Visually striking icons that are dynamically integrated into the brand's overall identity.

Services

Icon system for UJITSU

Based on specific principles of animation, these icons transcended static visuals, becoming a vital component of UJITSU's brand.

We meticulously designed each icon to be memorable, dynamic, and seamlessly integrated with text.

This innovative approach ensures the icons not only function flawlessly but also connect emotionally with users, bolstering the brand and user experience.

We developed unique animation rules to harmonize high performance with artistic expression.

Beyond the static visuals, icons are the soul of UJITSU's brand story.

Outcome

By capturing the essence of the Jiu-Jitsu spirit through dynamic and emotionally resonant icons, Palm Bureau empowered UJITSU to connect with its audience on a deeper level. This project exemplifies our ability to create visual languages that not only distinguish brands but also resonate with their core communities.