Yooforic

Overview

Yooforic is a wellness and cosmetics brand producing THC-free hemp oil–infused products. The client approached us to completely reimagine their visual identity, shifting away from a cold, outdated, and overly clinical look to something more modern, friendly, and inviting, while maintaining brand recognition and youthful energy.

Services

Logo redesign
Brand identity
Packaging design
Merchandise design

We rebuilt Yooforic’s identity from the ground up, starting with the logo. The old ultra-thin wordmark was replaced with a bold, geometric sans-serif typeface – one that feels confident, clean, and easy to read across all formats. The color palette evolved from harsh neon gradients to a soft blend of lilac, peach, and neutral tones, creating a visual language that feels calm, contemporary, and optimistic. The new identity strikes the balance between approachability and professionalism, reflecting Yooforic’s wellness positioning while preserving its youthful attitude.

Brand identity

The packaging system was reimagined to express lightness, clarity, and consistency. Each product from oil droppers to creams received its own tonal variation within a shared pastel gradient system, making SKUs easily distinguishable while maintaining brand cohesion. Clear grids, thoughtful typography, and minimal distractions help elevate the product experience. The result is packaging that feels fresh, airy, and well-structured, supporting consumer trust and shelf impact.

Packaging design

Yooforic, reborn with a new soul from chaos to clarity, energy to ease.

We extended the new visual identity across all brand touchpoints. Shopping bags, digital templates, notebooks, apparel, and social media content were all redesigned to reflect the updated look and feel. Whether in-store or online, every application now reinforces a consistent tone – one that’s approachable, expressive, and unmistakably Yooforic.

Visual applications

Outcome

The rebrand successfully repositioned Yooforic with a more mature yet vibrant aesthetic. The new identity feels aligned with the expectations of today’s wellness consumers – calm, confident, and compliant – while still retaining the energy that made the brand unique. The client was thrilled with the transformation, noting that the new design finally reflects their true mission: to help people feel good, inside and out.