Spice Сandies
Overview
Spice Candies is a bold new product line of organic, sugar-free lollipops enriched with functional natural supplements. Designed for health-conscious professionals, these candies combine vibrant flavor with real wellness benefits – from stress relief to brain boost. The goal was to create a brand and packaging system that would reflect this hybrid nature: spicy, exciting, and health-forward.
We were tasked with developing the brand from the ground up – naming, identity, packaging concept, dielines, and 3D visualization to create a product line that looks as dynamic and premium as it tastes.
We were tasked with developing the brand from the ground up – naming, identity, packaging concept, dielines, and 3D visualization to create a product line that looks as dynamic and premium as it tastes.
Services
Naming
Logo and visual identity
Packaging design (6 SKUs)
Packaging dielines
3D visualization
Logo and visual identity
Packaging design (6 SKUs)
Packaging dielines
3D visualization
Our creative direction started with a bold idea: to build a modern, health-driven candy brand that doesn’t shy away from flavor or color. The concept had to feel vibrant, functional, and different from anything else in the wellness aisle.
We first developed the overarching look and feel of the Spice Candies line – clean yet expressive, minimalist but full of energy. Each product then took on its own identity within the system. We designed a dual-tone structure for every SKU: a distinct lollipop color paired with a contrasting packaging color, creating a striking visual impact and an intuitive way to navigate the product benefits.
We first developed the overarching look and feel of the Spice Candies line – clean yet expressive, minimalist but full of energy. Each product then took on its own identity within the system. We designed a dual-tone structure for every SKU: a distinct lollipop color paired with a contrasting packaging color, creating a striking visual impact and an intuitive way to navigate the product benefits.
Design strategy
We turned functional candy into a bold, shelf-ready lifestyle brand.
Relax: A deep red lollipop inside a calming green package – balancing spice and serenity.
Relax+: A bright blue lollipop housed in a cool teal pack, hinting at deeper relaxation with a fresh kick.
Beauty: A vivid pink lollipop in a rich purple box, fusing playfulness with sophistication and glow.
Energy: A golden yellow lollipop in a dark violet package, visually pulsing with warmth and contrast – a visual jolt of energy.
Brain: A bold orange lollipop wrapped in earthy brown packaging, evoking clarity, focus, and grounded mental power.
Power: A vibrant green lollipop inside a deep forest-green pack, channeling strength, intensity, and endurance.
Relax+: A bright blue lollipop housed in a cool teal pack, hinting at deeper relaxation with a fresh kick.
Beauty: A vivid pink lollipop in a rich purple box, fusing playfulness with sophistication and glow.
Energy: A golden yellow lollipop in a dark violet package, visually pulsing with warmth and contrast – a visual jolt of energy.
Brain: A bold orange lollipop wrapped in earthy brown packaging, evoking clarity, focus, and grounded mental power.
Power: A vibrant green lollipop inside a deep forest-green pack, channeling strength, intensity, and endurance.
Here's how each SKU came to life:
This color logic makes each variant instantly recognizable on shelf, and the interplay between candy and pack color helps reflect both emotional tone and functional benefit. Typography, layout, and iconography remain consistent across the range, reinforcing brand unity while allowing each flavor to stand on its own.
All structural and visual elements were developed with real-world production in mind – our team created not just concepts, but fully detailed dielines, materials specs, and print-ready assets.
All structural and visual elements were developed with real-world production in mind – our team created not just concepts, but fully detailed dielines, materials specs, and print-ready assets.
Outcome
Spice Candies launched with a ready-for-retail brand system that feels as smart and vibrant as the product itself. The line strikes a rare balance: visually bold and emotionally resonant, yet technically precise and fully manufacturable.
The distinct lollipop-to-pack color contrast makes the product pop in any retail setting, while the confident branding speaks to modern consumers looking for function with flavor. And because we delivered end-to-end – from concept to dieline – Spice Candies is not just a beautiful idea, but a brand that’s ready to scale.
The distinct lollipop-to-pack color contrast makes the product pop in any retail setting, while the confident branding speaks to modern consumers looking for function with flavor. And because we delivered end-to-end – from concept to dieline – Spice Candies is not just a beautiful idea, but a brand that’s ready to scale.
