Ikehara

Overview

Ikehara sought a brand identity that embodied the essence of martial arts: harmony, strength, and discipline. Our main challenge – which we successfully conquered – was to translate these abstract concepts into a tangible visual language that would resonate with practitioners and enthusiasts.

Services

Brand Strategy
Brand Identity
Merchandising Design

The use of negative space and intricate patterns symbolized the balance between physical power and mental clarity. Our neutral color palette, anchored by black, evoked the tradition and discipline associated with martial arts.

We created a strong, straightforward brand identity by taking cues from the samurai's wisdom.

The integration of Ikehara's core values into the typographic elements in the selected font reflects the stoic and determined nature of a warrior.

Typography plays a crucial role in conveying the brand's message.

At Ikehara, ancient wisdom meets modern design to mirror the warrior’s resilient spirit.

Outcome

We took up the challenge and developed a successful visual identity that isn't just a mere design; it's a martial art of its own. Our successful ventures empower the business and lead the Ikehara brand to a whole new level of prestige.